GrowthBooks
GrowthBooks

How do we grow predictably?

GrowthBooks validates whether demand, conversion, and revenue mechanics are real, repeatable, and scalable — before effort and spend compound.

Early access to GrowthBooks evaluators and the unified ApolloBooks system. No marketing spam.

Most growth failures share the same structural blind spots.

  • Growth depends on individual effort or heroics
  • Marketing and sales operate as disconnected activities
  • Pipeline fluctuates without explanation
  • Results cannot be repeated or forecast

GrowthBooks exists to surface growth risk before it turns into wasted spend.

Start with your growth reality

Each evaluator provides evidence-based signals, clear verdicts, and concrete next actions.

Demand Reality

Evaluates whether real, observable market demand exists before outbound effort or persuasion by assessing ICP self-recognition, urgency, and unsolicited interest.

When to use: When pipeline exists but intent, urgency, or inbound pull is unclear.

Run free evaluator

Conversion Clarity

Assesses whether interested prospects clearly understand the value, outcome, and next step required to convert — without sales intervention or explanation.

When to use: When traffic or leads exist, but conversion depends on persuasion or founder explanation.

Run evaluator

Revenue Engine

Evaluates whether revenue generation is repeatable, accepted by the market, and structurally independent of founder effort.

When to use: When growth feels busy, but revenue predictability or ownership is fragile.

Run evaluator

GTM Health Report

Produces a system-level GTM verdict by synthesising Demand Reality, Conversion Clarity, and Revenue Engine diagnostics into a single, coherent health assessment.

When to use: When you need an integrated, founder-grade view of growth readiness.

Generate report

Growth Fit Cascade

GrowthBooks enforces the order teams must validate to avoid false momentum.

1

Demand Reality

Do customers actually recognise the problem and seek a solution?

2

Conversion Clarity

Can interest reliably turn into action without explanation?

3

Revenue Engine

Does growth translate into predictable, repeatable revenue?

What GrowthBooks produces

  • Clear stop / continue signals
  • Evidence before scale or spend
  • Alignment across demand, conversion, and revenue
Product
Growth
People
Profit

GrowthBooks is the growth system in ApolloBooks — designed for founders who have validated product fit and now need growth that is explainable, repeatable, and scalable.

Who GrowthBooks Is For

This is for founders who

  • Want growth they can explain and repeat
  • Are tired of disconnected tactics
  • Need predictability, not spikes

This is not for

  • Tactic collectors
  • Teams chasing channels without strategy
  • Companies avoiding structural change
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